OgilvyAction Creating Purchase Behavior
With 81 offices across 60 countries and over 2000 employees, our size gives us what we believe is an unfair competitive advantage: the ability to tap into our global network in any market, at any time, in order to gain the intelligence on emerging Brand, Consumer and Shopper strategies and/or tactics; digital innovation and developing usage patterns; evolving macro and micro trends; as well as discipline-specific insights.
Using the Facebook Relationship Status feature, we brought the Axe Effect to life for young men across Tunisia.
To promote the Budweiser brand we needed to combine two things that men love: playing football and going out at night.
To promote a special day in Argentina, we developed an insightful campaign that encouraged consumers to lend their friends a helping hand.
To drive purchase of Golf Digest we leveraged the massive scale of the Dubai Desert Classic with a guerilla stunt that really drove our message home.
In a country where people walk considerable distances every day, we kept their shoes looking like new.
In a category with countless competitors, something unique needed to be done to launch the travel version of Grazia magazine – so we turned it into a bag.
A brand synonymous with fun, we launched the first ever Puma Love Run to help the target audience ‘meet someone fit’ while promoting urban running.
By thinking outside of the box to change the inside of a moving box, we successfully drove purchase at a well-known DIY store.
2 weeks ago
OgilvyAction ranked #3 in 2011
1 week ago
OgilvyAction Beijing appointed as the brand activation agency to lead the launch of its new direct flight route between Johannesburg and Beijing, the first direct flight between China and South Africa.
3 weeks ago
Modern retailers need to get to grips with data to respond to the current and future needs of their customers.