OgilvyAction, the brand activation arm of the Ogilvy Group and expert in consumer activation marketing, has developed an innovative B2B direct mailer for 3MGTG, the out-of-home digital specialist.
The gatefold mailer incorporates screen technology around half a centimeter thick to present three short-form videos. The VideoPak is being sent complete with sound card and showcases 3MGTG’s expertise across events, retail and media.
OgilvyAction’s mailer targets display and graphics specialists in the events, retail and media sectors across six markets – UK, Dubai, Italy, Netherlands, Sweden, Germany and France. The mailer will drop from late March to a 3,000-strong audience of B2B professionals.
Andrew Hicks, EMEA market development manager at 3MGTG, said: ‘We offer turn-key solutions that address clients’ business needs through the innovative application of digital technologies. We wanted to communicate our leading edge capabilities in digital-out-of-home presentation and OgilvyAction’s execution not only enables us to do that, it also gives us considerable cut-through.’
Gloria Chan, account director at OgilvyAction, added: ‘The digital ‘installations’ that 3MGTG create are awe inspiring and have real WOW factor. They make a stir, create a buzz and are conversation pieces in their own right – as well as answering specific business needs. Its unique content needed a unique format to show it at its best, and the video mailer is the perfect vehicle to convey that message unequivocally.’
The mailer forms part of a new business drive following 3M’s acquisition of a stake in GTG last year.
ENDS
For more information, contact:
Bhavna Mistry, Velvet PR
020 8996 1800
bhavna@velvetpr.biz
About OgilvyAction
OgilvyAction is the global brand activation network of The Ogilvy Group. With its 69 offices and 1700 people, OgilvyAction delivers a broad range of services including experiential marketing, shopper marketing, trade marketing and promotional services. Supporting each of these is a capability in field marketing, digital activation, retail design and analytics that builds brands by creating purchase behavior. The agency’s client portfolio features Fortune 500 Blue Chip brands and some of the most innovative local marketers around the world. OgilvyAction is part of the WPP Group, one of the world's largest communications services organizations (NASDAQ: WPPGY, www.wpp.com.) For more information, visit our website at www.ogilvyaction.com.