OgilvyAction Wins Four Awards at the 2011 Ex Awards

CHICAGO, May 19, 2011: Hosted by Event Marketer, the Ex Awards is the world's largest recognition program for experiential marketing. Open to all agencies, and judged by 20 brand-side marketers, the Ex Awards are considered the premier celebration of this industry’s finest work. Now in its ninth year, this year’s program generated a record-setting 800-plus entries.

Four OgilvyAction campaigns were initially announced as finalists across four different categories. At the conclusion of the awards program, all four campaigns each brought home some hardware, including the Ex Award in the Best Retail/In Store Event Program category for work done on the Kleenex Brand Sharing Station campaign.

“We are thrilled to have won the Ex Award for our work on Kleenex, said Pam Morrisroe, Managing Director, OgilvyAction Experiential North America. “Winning the highest honor of the category demonstrates how our laser focus on both Shopper Marketing and Experiential Marketing is really delivering for our clients. As the Ex Awards gets more competitive every year, we are incredibly proud of our team’s passion and collaboration in creating and launching this campaign, and all the other winning campaigns as well.”

The awards include:

• Ex Award, Best Retail/In-Store Event Program, Kleenex Brand Sharing Station campaign
• Gold, Best Mall Event Program, Kraft Cooking with Philly Tour
• Silver, Best Multi-Venue Event, Siemens High Speed Rail
• Silver, Best Production of a B to B Event, Siemens High Speed Rail