OgilvyAction Dubai Awarded Unilever Gulf Total Homecare Category

Dubai, 3rd March 2011 - OgilvyAction Dubai has expanded its current Unilever Arabia brand portfolio with the addition of the Homecare category business. Household names including Omo, Jif, Comfort and Lux Sunlight will complement OgilvyAction’s existing portfolio of Unilever brands, which include Pond’s, Dove and Sunsilk.

Richard Woodward, OgilvyAction's Business Director for U.A.E. said: "We are delighted to be given the opportunity to work with the Unilever Homecare category and are confident in our ability to deliver outstanding activation campaigns that will drive the consumer to purchase our brands.

We believe the shopping journey starts way before the journey itself, therefore modern brand activation campaigns must leverage multiple touch points, including not only the retailer but also out-of-home, sampling, digital, mobile, ambient and experiential events. We must design communication that actively engages our consumers with a relevant message at a relevant time to ultimately affect their behaviour at the point of purchase”.
 
Ken Lingan, Marketing Director at Unilever Gulf Arabia added, "OgilvyAction has demonstrated its value with many great activation campaigns, including our most successful new product launch for Pond's. We are confident that by allocating more of our brands to the OgilvyAction team in 2011, we will drive our success to new levels. Our key challenge now for them is to support Unilever with its universal mission of turning consumers into true fans of our brands."

OgilvyAction is the global brand activation network of the Ogilvy Group delivering a broad range of services including experiential marketing, shopper marketing, trade marketing and promotional services.

 

For further information please contact:
Adriano Konialidis
04 305 0311
Adriano.Konialidis@ogilvy.com