OgilvyAction Appoints Experiential Specialist Jason Megson

OgilvyAction, the brand activation arm of the Ogilvy Group and expert in consumer activation marketing, has appointed Jason Megson as head of experiential.

Megson will lead a team working on a client portfolio that includes Ford, Kodak and a number of other key OgilvyAction and Ogilvy Group clients.

Megson’s career takes in stints at DraftWorldwide, Closer, and BEcause Brand Experience. Most recently, he was deputy head of experiential at BD Network, where he had overall departmental responsibility for key accounts including Coca Cola, Beverage Partners Worldwide, Virgin Media, HJ Heinz and Arla Foods.

Megson said: “OgilvyAction London is the largest office in the OgilvyAction network and has a significant global portfolio driven by impeccable activation credentials. The opportunity to head up its experiential team and further develop its potential, in part through the digital expertise at the agency, is an irresistible challenge. Digital is embedded in the OgivlyAction culture, which is a key advantage given that it is already shaping the experiential landscape.’

OgilvyAction COO Andrew Reeves added: ‘Jason’s arrival adds another heavyweight to the OgilvyAction team. Experiential is a core part of the OgilvyAction offer and there’s no doubt that clients will benefit from Jason’s immense experience in the discipline.’

During the course of the past 12 months, OgilvyAction has promoted Paul Garner to executive creative director and strengthened its senior team with the appointments of Mike Nicholson, Crispin Haywood, and Steve Abrams as head of strategy and insights, director of shopper marketing and client services director respectively.

Originally posted on Creative Boom.