OgilvyAction creates cheeky Royal wedding ad campaign for Post-it Brand

OgilvyAction, the brand activation arm of the Ogilvy Group, has created a tactical Royal wedding-themed outdoor campaign for 3M’s Post-it Super Sticky Notes.

Campaign creative shows a giant Post-it Super Sticky Note with the names of the Royal couple hand-written with a heart, accompanied by the words ‘May you stick together forever. Congratulations’ - a light hearted connection between the product and the Royal wedding. The product strap-line is ‘Holds Stronger and Longer’.

The campaign went live on Sunday 24th April 2011, and will run for 2 weeks in high-visibility sites across London. Locations include a 48 sheet outside Fulham Broadway station and a 48 sheet on the New Kings Road.

Helene Manga, brand manager at 3M, says: “OgilvyAction came to us proactively with this initiative. As soon as we saw it we knew we couldn’t say no to the campaign. The Royal wedding is spreading cheer throughout the nation as millions, even billions of people across the world gear up for this wonderful celebration. OgilvyAction has placed Post-it Super Sticky Notes at the heart of the event with a humorous campaign that has as wonderfully light touch.”

Picture: A man installs an advertising billboard on London’s New King’s Road for Post-it Super Sticky Notes with an added special message to Prince William and Kate Middleton. Geoff Caddick/PA Wire

Originally posted on Promotional Marketing's website.