OgilvyAction North America Ranked Top 3 Shopper Marketing Agency

Since 2008, The Hub Magazine has conducted an in-depth survey with shopper marketing leaders of both agencies and clients. This survey explores how clients are currently approaching shopper marketing campaigns, and their expectations of the agency they enlist. For the first time, this year's survey was conducted in collaboration with the University of Tennessee. "Many marketers are moving beyond questioning whether shopper marketing is tactical or strategic and have begun to address the complex and core challenges involved," said Dr. Dan Flint, Director of the Shopper Marketing Forum and MBA professor at the University of Tennessee.   The results have become a valuable resource for all in the industry, complete with various insights and top client/agency rankings.

This year, JWT/OgilvyAction was ranked in the Top 3 out of 145 named agencies.

Information on the ranking, including performance criteria and the screening process can be found on The Hub magazine website.